Conversion Funnel
A Conversion Funnel is a set of steps you can measure. It shows where people move forward or leave before reaching a goal.
Another example
A visitor sees pricing, starts a trial, creates a project, invites a teammate, and then subscribes.
Main parts
- 01Named stage events
- 02Step-to-step conversion
- 03Drop-off segment and cause
Use it when
Use it to find the step where people get stuck and pick the next test.
Do not use it when
Never assume every customer follows the same straight path.
Name used in code
event funnel Before you ship
Check the target user, wanted result, current baseline, evidence source, scope, owner, and success level. List assumptions, open risks, and the next test or decision.
Outcome: Use Conversion Funnel to make a focused product decision backed by evidence. User context: A visitor sees pricing, starts a trial, creates a project, invites a teammate, and then subscribes. Product concept to apply: Conversion Funnel. Why it fits: Use it to find the step where people get stuck and pick the next test. Do not use it when: Never assume every customer follows the same straight path. Product framing: Name the target user and wanted result. Record the current baseline and evidence. Set what is in and out of scope, the limits, the owner, and the time frame. Decision quality: Keep facts, guesses, and unknowns separate. Record the options you did not choose and what evidence would change the decision. Acceptance criteria: The document names an owner, target user, measurable result, scope limit, evidence source, open risks, and next test. Evidence and limits (evidence boundary): No single official standard controls the whole term. Its meaning may change across teams, platforms, or frameworks. Unknowns to confirm: Target group, baseline, success level, owner, time frame, dependencies, and review schedule.
Check this request
Review the current use of Conversion Funnel. Definition: A Conversion Funnel is a set of steps you can measure. It shows where people move forward or leave before reaching a goal. Release checks: Check the target user, wanted result, current baseline, evidence source, scope, owner, and success level. List assumptions, open risks, and the next test or decision. Before changing code, report the evidence you found, gaps, severity, and the smallest safe fix.