Product Core C · Industry convention

Key Performance Indicator

A Key Performance Indicator, or KPI, measures an important result over a set time. It must help someone make a decision.

See how it works
You might call it KPIsuccess metric

See how it works

Original worked exampleKey Performance Indicator

Another example

Each week, the team checks what percent of new teams invite another person within 24 hours.

Main parts

  1. 01Metric definition
  2. 02Baseline and target
  3. 03Time window and data source

Use it when

Use it to see whether a product change is changing the behavior that matters.

Do not use it when

Never choose a number just because it goes up. It must also show that the real result got better.

Name used in code

metric definition

Before you ship

Check the target user, wanted result, current baseline, evidence source, scope, owner, and success level. List assumptions, open risks, and the next test or decision.

Request you can copy

Outcome: Use Key Performance Indicator to make a focused product decision backed by evidence. User context: Each week, the team checks what percent of new teams invite another person within 24 hours. Product concept to apply: Key Performance Indicator. Why it fits: Use it to see whether a product change is changing the behavior that matters. Do not use it when: Never choose a number just because it goes up. It must also show that the real result got better. Product framing: Name the target user and wanted result. Record the current baseline and evidence. Set what is in and out of scope, the limits, the owner, and the time frame. Decision quality: Keep facts, guesses, and unknowns separate. Record the options you did not choose and what evidence would change the decision. Acceptance criteria: The document names an owner, target user, measurable result, scope limit, evidence source, open risks, and next test. Evidence and limits (evidence boundary): No single official standard controls the whole term. Its meaning may change across teams, platforms, or frameworks. Unknowns to confirm: Target group, baseline, success level, owner, time frame, dependencies, and review schedule.

Check this request

Review the current use of Key Performance Indicator. Definition: A Key Performance Indicator, or KPI, measures an important result over a set time. It must help someone make a decision. Release checks: Check the target user, wanted result, current baseline, evidence source, scope, owner, and success level. List assumptions, open risks, and the next test or decision. Before changing code, report the evidence you found, gaps, severity, and the smallest safe fix.

C
How official is this term?

Industry convention

People often use this term at work. The listed sources may support practice or limitations. They do not define every part of the term.

No single official standard controls the whole term. Its meaning may change across teams, platforms, or frameworks.

Scope
Product analytics
Document status
stable
Checked on
2026-07-30

Evidence sources & scope

Authority source · Project Management Institute · stable PMI Lexicon of Project Management Terms Scope: Product and project management Role here: Helpful background, not a definition Source covers: canonical name, definition, usage guidance, avoidance guidance

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