Product More detail C · Industry convention

Jobs to Be Done

Jobs to Be Done describes the progress a person wants in a real situation. The product is the tool they choose for that job.

See how it works
You might call it JTBDcustomer job

See how it works

Original worked exampleJobs to Be Done

Another example

A commuter uses a podcast app to turn an uncertain train ride into useful learning time.

Main parts

  1. 01Situation and trigger
  2. 02Progress the person seeks
  3. 03Barriers and current alternatives

Use it when

Use it when a feature request may be hiding a larger goal or reason.

Do not use it when

Never describe the job as one button click or as a person's age or job title.

Name used in code

When … I want to … so I can …

Before you ship

Check the target user, wanted result, current baseline, evidence source, scope, owner, and success level. List assumptions, open risks, and the next test or decision.

Request you can copy

Outcome: Use Jobs to Be Done to make a focused product decision backed by evidence. User context: A commuter uses a podcast app to turn an uncertain train ride into useful learning time. Product concept to apply: Jobs to Be Done. Why it fits: Use it when a feature request may be hiding a larger goal or reason. Do not use it when: Never describe the job as one button click or as a person's age or job title. Product framing: Name the target user and wanted result. Record the current baseline and evidence. Set what is in and out of scope, the limits, the owner, and the time frame. Decision quality: Keep facts, guesses, and unknowns separate. Record the options you did not choose and what evidence would change the decision. Acceptance criteria: The document names an owner, target user, measurable result, scope limit, evidence source, open risks, and next test. Evidence and limits (evidence boundary): No single official standard controls the whole term. Its meaning may change across teams, platforms, or frameworks. Unknowns to confirm: Target group, baseline, success level, owner, time frame, dependencies, and review schedule.

Check this request

Review the current use of Jobs to Be Done. Definition: Jobs to Be Done describes the progress a person wants in a real situation. The product is the tool they choose for that job. Release checks: Check the target user, wanted result, current baseline, evidence source, scope, owner, and success level. List assumptions, open risks, and the next test or decision. Before changing code, report the evidence you found, gaps, severity, and the smallest safe fix.

C
How official is this term?

Industry convention

People often use this term at work. The listed sources may support practice or limitations. They do not define every part of the term.

No single official standard controls the whole term. Its meaning may change across teams, platforms, or frameworks.

Scope
Product discovery
Document status
not applicable
Checked on
2026-07-30

Evidence sources & scope

Background sourceNo single authoritative definitionPeople use this name at work, but no one official source defines all of it. Vibulary wrote this meaning and example as learning help.

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