Call to Action
A call to action is a clear invitation that guides people to the next useful step.
A real example
After explaining team editing, the page says “Start a shared draft,” not “Learn more.”
Main parts
- 01Visible label
- 02Interaction target
- 03Current state
- 04Keyboard behavior
Use it when
Use it when one next step must stand out and its result is clear.
Do not use it when
Never fake urgency or make many actions look equally important. Use labels that show the commitment.
Name used in code
action verb + outcome Before you ship
Give assistive tools the control’s name (accessible name), purpose (role), value, and state. Check keyboard use, visible focus, target size, disabled and busy states, feedback, and recovery.
Outcome: Use Call to Action to solve this user need without losing the current context. User context: After explaining team editing, the page says “Start a shared draft,” not “Learn more.” Recommended pattern: Call to Action. Why it fits: Use it when one next step must stand out and its result is clear. Do not use it when: Never fake urgency or make many actions look equally important. Use labels that show the commitment. Product requirements: Define the default, loading, empty, error, success, and recovery states. Keep user input. Give clear feedback after every action. Accessibility and resilience: Use semantic HTML, full keyboard access, and visible focus. Make the layout work when zoomed and support reduced motion. Follow the project’s current rules. Do not add a new UI library unless the project already uses it. Acceptance criteria: The main task works with keyboard only and at 320px width. Focus and status changes are announced. Check loading, failure, retry, cancel, and reduced-motion paths. Evidence and limits (evidence boundary): No single official standard controls the whole term. Its meaning may change across teams, platforms, or frameworks. Unknowns to confirm: Product wording, data source, analytics events, supported devices and languages, and platform limits.
Check this request
Review the current use of Call to Action. Definition: A call to action is a clear invitation that guides people to the next useful step. Release checks: Give assistive tools the control’s name (accessible name), purpose (role), value, and state. Check keyboard use, visible focus, target size, disabled and busy states, feedback, and recovery. Before changing code, report the evidence you found, gaps, severity, and the smallest safe fix.